Structure and content
A clear offer comes first.
We define who visits, what they need and their next step. This shapes the pages, navigation and content.
DESIGN / DEVELOPMENT / GROWTH
Websites.Built around your business.
I design and build websites that explain your offer, establish trust and make getting in touch easy. From content structure to launch, you work directly with me.
Jakub Marcinkowski · Gdańsk and remote collaboration
FROM THE SKICODE PORTFOLIO01 / REMONT PRO
A website that introduces a product.An actual view of the RemontPro website.
View the projectONE POINT OF CONTACT. THE WHOLE PROJECT.
Strategy and contentUX / UIDevelopmentSEO
THE STARTING POINT
Where do we start?
A new website, a redesign or focused improvements? Choose the situation closest to your business and explore what we define before work begins.
WHEN THIS IS THE RIGHT DIRECTION
When the brand or offer needs a new presentation.
Structure and content come before design and development. Materials and feedback influence the final schedule.
What we define before the start
- The website’s purpose and the visitor’s main action.
- Page structure, content and language versions.
- Content editing, forms and required integrations.
WHEN THIS IS THE RIGHT DIRECTION
When the current site works but misses its purpose.
We decide what to preserve and plan URLs and redirects so a visual update does not discard useful content.
What we define before the start
- Content, features and brand elements worth keeping.
- Existing URLs and the redirects that are needed.
- The scope of changes and the plan for switching versions.
WHEN THIS IS THE RIGHT DIRECTION
When speed, indexing or usability are the main issue.
An audit identifies specific improvements. A complete redesign is not always the best starting point.
What we define before the start
- Indexing status and errors reported in Search Console.
- URLs, redirects and duplicate content.
- Mobile performance and the order of technical fixes.
02 / WHAT THE PROJECT INCLUDES
Every element has a purpose.
Design, content and technology need to form a coherent whole. We agree the scope before starting, so the deliverables and intended outcome are clear.
Visual design
A considered expression of your business.
Typography, colour, photography and layout work together. I design for desktop and mobile with a clear hierarchy and comfortable interaction.
Development
The design needs to work in practice.
I build the approved design, contact forms and agreed integrations. An editing system or shop is included when it belongs in the scope.
SEO and performance
A sound foundation for discovery.
Titles, descriptions, URLs, internal links, a sitemap and image optimisation. A redesign also includes reviewing existing URLs and redirects.
Testing and launch
A working website, not just a set of files.
I check essential journeys, forms and responsive layouts, support launch and hand over the agreed access and support arrangements.
THE FORMAT FOLLOWS THE GOAL
Business website
For an offer that needs a clear explanation.We organise services, show genuine work and connect the right pages to contact. Content and navigation follow customer questions rather than a preset template.
Landing page
For a single service, product or campaign.A page focused on one action: an enquiry, signup or purchase. We shape the message, evidence and form, then review how visitors use it after launch.
Online store
For sales that need a reliable journey.We plan the catalogue, variants, basket and checkout. Payments, delivery, stock and external integrations are defined before pricing the implementation.
03 / REAL WORK
Design comes with responsibility for delivery.
I share working products and explain my contribution clearly. Explore the interface, context and scope of each project.
A product website and a deployed system.
RemontPro connects a public website with an application for renovation businesses. I took an existing project forward through development, deployment, integrations and testing.
System architecture: Łukasz. My contribution: project development and deployment. The case study explains the responsibilities in full.
Explore the project scope
FROM IDEA TO A WORKING PRODUCT
An interface that guides the user.
EDU-HUB is my independent educational product. The platform brings together courses, exercises, learning progress and creator tools, designed around a complete user journey.
Explore the platform and my role04 / THE PROCESS
Know what is being built. Know what comes next.
You work directly with me, from the first decisions to launch. I share progress and gather feedback along the way.
- 01
Discovery
We define the goal, audience, offer and how success will be measured.
- 02
Design
I create the structure, content direction and interface around the decision journey.
- 03
Development
I build the site and connect its contact, analytics and SEO foundations.
- 04
Launch
I test the experience, support the domain setup and publish the website.
05 / BEYOND THE INTERFACE
Ready for everyday use.
A clear offer, loading performance and discoverability are parts of the same job. Here is what I consider during design and development.
Design for a decision
Visitors need to understand the offer, who it serves and how to get in touch. I design content hierarchy, clear headings, genuine examples and an easy enquiry journey. Animation can express the brand without blocking information or interaction.
Useful content and accessible pages
Service pages address different customer needs. Each needs its own copy, title, URL and relevant internal links. We check the sitemap, indexing, redirects and mobile layout. Technical SEO creates foundations; search rankings cannot be guaranteed.
Measure more than visits
A page view is not a customer. Useful measures include service-page visits, journeys to contact and relevant enquiries. Analytics and privacy requirements are agreed together, and subsequent changes should follow evidence.
06 / PRICING AND SCOPE
Agree the scope. Then build.
The quote covers the agreed design and development scope. Domain, hosting, licences, ongoing SEO and post-launch support are listed separately. We agree the price and schedule before work begins.
- Page count and languages
- Copy, photography and visual design
- Editing, commerce and integrations
- URL migration and ongoing SEO
BEFORE WE START
Useful to know.
How long does a website take?
A focused business website normally takes several weeks. The final timeline depends on content, page count, languages and integrations.
Can you help with the content?
Yes. I can propose the structure and edit the copy based on an interview and your existing materials.
Will I be able to edit it?
We agree the editing scope before development. The website can include a simple way to update selected content.
Will a new website guarantee more sales?
No. A website can explain an offer and make contact easier, but relevant traffic, a useful offer and handling enquiries also matter. We agree what to measure before launch.
Do you also offer SEO?
Yes, we can scope an audit, technical SEO and content development. Launch foundations are not the same as ongoing SEO; these are priced separately.
What about the domain and hosting?
I can help configure and launch the site. Your company can own the accounts and domain, with external service costs listed separately.
Will a redesign change our URLs?
Not necessarily. We review existing addresses and their role first. Any required changes include redirect and sitemap planning.
Your starting point
An idea is enough to start.
Choose what matters. Build a short brief for the contact form or save it for yourself. Nothing is sent automatically.
PROJECT BRIEF / 01↗
Business website design and development Starting point: New project Goal: To be defined Key areas: To be agreed Scoping questions: - What do you offer and who is it for? - What should a visitor do next? - Do you have a domain, content and brand assets? - Which pages and integrations are essential?
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LET’S START WITH YOUR BUSINESS
Tell me what you need.
A new website, redesign or a specific improvement? Tell me about your business and your goal. I will follow up with questions and a practical next step.
j.marcinkowski@skicode.plFeel free to include your current URL. We can discuss the initial scope by email.